Pigment or other coloring material, widely used in soaps and detergents for esthetic effect, to dramatize an ingredient, or, in the case of blue colorant, to provide bluing action on fabrics.  In the case of granules, the coloring may be uniform, or variegated to give a speckled appearance.  In toilet and beauty bars it may be solid color, or deliberately streaked to give a striated effect. Color additives provide consumers with everything from the red tint in their blush to the green hue of their mint-flavored toothpaste. They are dyes, pigments, or other substances that can impart color when added or applied to a food, drug or cosmetic.They can be found in a wide range of consumer products—from cough syrup and breakfast cereal to contact lenses and eyeliner.